Overview

Bulletproof is looking for a seasoned SEO Specialist to come in and own our SEO activities, taking us to the next step of our organic growth. 

We’re looking for a proactive do-er, able to create the big-picture strategy whilst implementing the tactics to drive results. A key part of this role will be self-serving and using your own copywriting skills to create the materials you need to succeed, as well as sourcing thought leadership/insight content from across the business. 

You’ll be directly supported by a wider marketing team in a positive, friendly and inclusive company where everyone helps each other to succeed.

Responsibilities

• Co-create and run the SEO strategy for Bulletproof.co.uk and Targetdefense.com
• Create & implement a plan to win both the SERP & SGE
• Create SEO resources yourself, as well as sourcing them from the wider marketing team and other business units
• Set-up effective, relevant SEO reporting and metrics
• Run all on-page and off-page B2B SEO activities, including:
  • KW research
  • Content sourcing & creation
  • Internal linking
  • Metadata & image optimisation
  • URL structure
  • External links/HARO
  • Feed into CRO and UX considerations
  • Competitor research & analysis
  • Brand signals
  • Site load
  • Mobile design input
  • Crawl errors
  • Content duplication/cannibalisation
  • E-commerce SEO hacks
  • SGE influencing
• Keep the marketing team proactively informed about SEO landscape changes and challenges, including your own analysis
• Manage your own workload
• Track the outcomes of your efforts to demonstrate result's
• Bottom line: make SEO play its part in delivering increased organic lead volumes

Skills and Experience

• Be experienced in similar SEO operations to this job description, including in planning & executing on a strategy
• Be a do-er, not just a thinker,
• Have experience of what reports and metrics worked previously, and implement them at Bulletproof
• Keen to leverage your experience to make an outcome-driven plan, with a sustainable roadmap of activities
• Know how to efficiently service a large keyword estate across a variety of different B2B services
• Know the basics of tone of voice and writing for different purposes (e.g. a MoFu blog vs a ToFu keyword-optimised landing page)
• Be confident in sourcing info & resources from across the business, building relationships as you go
• Be confident in balancing multiple active projects & able to manage your own workload
• Keep abreast of the latest SEO landscape changes and proactively feed back to the wider marketing team
• Proactively communicate SEO activities and priorities to management
• Be confident in your abilities to leverage emerging technologies, such as SGE
• Work to core business hours and maintain an excellent use of corporate tooling (Microsoft)
• Know how to create and improve reporting in GA4, and be able to quickly learn SEMrush/SurferSEO
• Ultimately, know how to turn SEO activities into organic lead gen

Nice-to-haves

• Experience of IT/tech industry
• Experience of differences across UK & US markets
• Experience of cyber security/compliance industries is a significant advantage

Company Benefits

• 25 days’ annual holiday 
• An additional day’s annual holiday for your birthday
• Private medical insurance (individual)
• Subsidised gym membership
• Company perks platform
• £100 reimbursable learning allowance to spend towards your personal career development

Company overview

Bulletproof Cyber is a trusted provider of innovative cyber security and people-powered solutions. Our cyber security services are the best way to stay ahead of the hackers, take control of infrastructure and protect business-critical data.

With our own in-house UK Security Operations Centre (SOC) and years of industry experience, we help to protect our customers from current and emerging security threats. We provide a full spectrum of cyber security services including CREST-certified penetration testing, 24/7 threat monitoring, compliance support and security training to help organisations protect against today’s evolving threat landscape.

Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party.